Promotional Plan

Plan: this plan will be a promotional video about Sunderland college telling the targeted audience about the future events and new arrivals to the college. The video will show places around the college and will normally show how many people have either passed their course or have gone onto business and have started working. The video will be a short one and will be followed by music playing in the background as the video progresses. The short video will be a slideshow going around the college and show short texts of information possibly about enrolment or the website for the college. The video may show the buildings and courses around the college and other places. A magazine will be made to promote the college with a front picture of either a student of the main building on the front cover and will also show more information about how many previous students have passed their courses and gone onto work. Pictures of places will be shown on the front cover such as reception or Starbucks to show that those are places you can go to when enrolled at Sunderland College. The Promotional Poster will feature details with pictures of students around it and noticeable pictures of learning in classes. The background image would be a picture of the front building showing how it would look when new students first enter the gates. The main campaign of this will promote the college and make more young people want to come to Sunderland college.

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